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Consumer Sales and Marketing Specialist  »  Apply Online

Job Responsibilities
• Develops and manages campaigns to promote all products, authors, subjects, and brands to consumers for three distinct book imprints.
• Maintains sales growth through product rotation, product promotion and follow-up analysis.
• New Worlds Editor responsible for catazine content, features and themes.  Ensures timely and successful production of this valuable consumer marketing tool.
• Ensures products receive effective exposure through consumer promotional materials such as mailers, package stuffers, etc. to targeted markets throughout the selling process (pre-sell through after-publication).
• Provides expertise by recommending strategies to draw more consumer purchasing through direct company channels.
• Writes, creates, and critiques effective consumer marketing copy.
• Collaborates with cross-functional teams (on-line marketing and social media) to create synergistic campaigns to help drive sales and increase ROI on consumers.
• Identifies target markets as well as potential crossover markets concentrating on establishing company’s Unique Selling Propositions to those markets.
• Responsible for growing the consumer base through list selection, segmentation, test list selection and follow-up analysis.
• Creates and analyzes consumer advertising and sales reports routinely to monitor program effectiveness, as well as to ensure desired business goals are being achieved.
• Assists in new product development by providing meaningful data in relation to consumer trends.
• Actively seeks and implements new strategies and directions to increase merchandising of Llewellyn’s products.
• Stays abreast of industry trends by reading research data, professional journals, and subject-specific magazines and websites.

Skills, Education, and Experience
• 4-year college degree, with major emphasis in marketing (or equivalent in marketing experience).
• Must be detail and process oriented and able to manage multiple projects simultaneously. 
• Proven success in designing and executing consumer advertising campaigns and materials. 
• Ability to analyze and identify consumer and sales trends.
• Effective, articulate communicator both verbally and written.
• The ability to maintain and build professional relationships with authors, dealers, practitioners, media representatives and co-workers.
• Knowledge and understanding of New Age subject matter, by related study or personal experience.