Lisa Hunt, talented, magical, and prolific artist, says: I think you should talk about how much tarot has changed since you entered the field. Also, how do you think you were instrumental in that change? How did you contribute to the tarot revolution? Lisa recently did a fabulous post about her tarot journey. Check it out here.
This is a good question. But it can sure get confusing, because my role only touches tarot as it relates to traditional publishing. I remember when I first started acquiring tarot projects, I looked for things that interested meâ€”I still wasnâ€™t experienced enough to realize that my tastes were more intermediate and advanced than the majority of tarot deck buyers. So we published decks like the Pythagorean Tarot or Brain Williamsâ€™ brilliant Ship of Fools Tarot. Both of these were fascinating decks, but they were not as popular with our customers as I imagined they would be.
After some time of experimenting with intermediate and advanced material, we found our groove. We know what kinds of projects please the majority of our customers and meet their spiritual needs.
Although there are still some projects that puzzle me. The World Spirit Tarot was and is one of my favorites. Why wasnâ€™t it more popular? I thought it had all the right elements: charming art, traditional composition, great size, and excellent packaging.
Meeting the needs of the largest portion of our customers still leaves a smaller but important community thirsting for more experimental or complex materials. What of them? Here is where I think exciting changes will occur. Publishing is changing and opportunities outside of traditional publishing abound. I think clever entrepreneurial spirits will find ways to fill those needs better than traditional publishing can.
I donâ€™t know if tarot really has changed much and I donâ€™t think Iâ€™ve affected the course of events at all. There are, as there have always been, mostly people who approach tarot as beginners and the projects that are designed with them in mind. There are intermediate and advanced people who cull all new beginner material for those gems of new ideas, which are sometimes hidden there.
Publishers and editors donâ€™t really change things. We watch trends and try to see what people want and need and give it to them; we donâ€™t tell our customers what we think they should want. So really, it is the community that determines the changes in direction. And as with many things in life (for better or worse) the community speaks loudest with its dollars.