Llewellyn Worldwide, Ltd.
View your shopping cart Shopping Cart | My Account | Help | Become a Fan on Facebook Become a Fan | Follow Us on Twitter Follow Us | Watch Us on YouTube Watch Us | Subscribe to our RSS Feeds Subscribe
Browse ProductsAuthorsArticlesBlogsEncyclopediaNewslettersAffiliate ProgramContact UsBooksellers
Advanced Search
What's New
Most Popular
List of Articles

Email Exclusives
Sign up to receive special offers and promotions from Llewellyn.

Get the Latest Issue of New Worlds

November/December Gift Guide 2015 Issue

New Worlds Catalog

Get the FREE app for your tablet and mobile device. Now available in the iTunes Store and the Google Play Store

Also available as a PDF File.

Click for more information about New Worlds or to receive issues via mail.

The Llewellyn Encyclopedia

Term: magical name


Magical Name: A magical name is more than a mere name-word. It is a name to which much thought has been given. Found at the end of a search of one's heart, mind, and self, it is the result of a quest for the perfect name.... It can be more than a name; it can be a tool. A tool for transformation.
source: The New Book of Magical Names, by Phoenix McFarland

Magical Name:

It is likely that the original purpose of taking on a name used while doing magick was for protection. If others only knew you by this name, they couldn’t reveal your true identity to those who would harm, kill, or imprison you. Later, family mottoes rather than names were adopted for this purpose. Outsiders, seeing the spiritual value of such a name, changed the protective concept to that of something representing your highest ideals or spiritual views, such as Aleister Crowley’s Perdurabo, “I shall endure to the end.” Today, many Pagans take the name of animals or colors, sometimes because they have a meaning, sometimes because they are simply a sort of disguise. Many people spend hours considering their magickal name. They then use this name only within a magickal context. Its use represents their magickal persona, and they use it much as putting on a magickal robe indicates they are no longer in a mundane world, but are entering the world of magick. Magickal names are often taken from a variety of historical or mythic sources, and may be in one’s native tongue or in a foreign language, especially Latin, Greek, Hebrew, Enochian, Sanskrit, etc.

Magical Name:

It is common practice with magical orders as well as Wiccan, neo-Pagan, and other "secret" groups that members will adopt a magical name or motto for use within the group. In many magical groups, the name is in Greek or Latin, whereas in others is may be a name derived from mythology, folklore, Sanskrit, various African languages, etc. The purpose is both secretive and a declaration about one’s personal goals or sense of inner identity.

The meaning of C. F. Russell’s Hebrew name, Genesthai,is somewhat confusing in the absence of a statement from him. It is generally interpreted to mean "To cause to be" or "to become," or even "to become again." From a purely magical perspective, it may be better translated as: "to become," a statement of intent to be transformed.

Carl Llewellyn Weschcke


Review of the Tarot of the Sweet Twilight
Summary: The Tarot of the Sweet Twilight is a unique and beautiful place where kindnesses are more poignant and pains evoke tenderness. Opposites blend and dance highlighting the beauty in the darker aspects of life and showcasing joy tinged with ...
Relevance:  45 % 45%

Review of the Tarot of Pagan Cats
Summary The Tarot of the Pagan Cats is a true RWS-style that cleverly interweaves magick and Tarot as experienced through the eyes of cats. Natural and easy to read, this deck will delight the beginner as well as the more experienced ...
Relevance:  45 % 45%

Corto Maltese Tarot Review
Summary: The famous artwork of comic book luminary Hugo Pratt provides magnificent impressionistic watercolors. As an art deck it is a wonderful collection yielding feelings of travel, adventure, and romance in distant lands a century ago. The ...
Relevance:  43 % 43%

Review of The Witches Tarot
Summary: A deck with magnificent art that will specifically appeal to both ceremonial magicians and Witches, Pagans, and Wiccans. It will introduce many people to Kabalistic concepts that are associated with the Tarot. While great for magickal and ...
Relevance:  40 % 40%

Review of the Law of Attraction Tarot
Summary The Law of Attraction Tarot is a complete system designed to help you better understand the principles of the LOA, to identify and analyze your goals, and to effectively achieve those goals. The full color book in the kit version ...
Relevance:  40 % 40%

Review of The Fey Tarot
Summary: The Fey Tarot invites you into a world of joy and magic. The faeries in these cards are not traditional English spirits but altogether different and completely enchanting. Likewise, the meanings of the cards and the messages they give are ...
Relevance:  40 % 40%

Review of The Llewellyn Tarot
Summary: Close enough to the RWS deck to be usable by beginners and yet filled with the beauty of the Welsh legends, something that will fascinate anyone intrigued by that myths of the Mabinogion or who spiritually lives with that pantheon. A must ...
Relevance:  40 % 40%

Review of the Tarot of the Secret Forest
Summary: Enter a dark and mysterious world filled with hidden wonders. This double-sided deck promises a unique experience for those willing to let go of preconceived expectations. The rich, full color images on one side show one side of the Secret ...
Relevance:  40 % 40%

Aleister Crowley
(Edward Alexander Crowley) English writer, occultist, Antichrist, and self-proclaimed messiah of the New Aeon, 1875-1947. Easily the most controversial figure in the recent history of Western occultism, Crowley was born into the Plymouth Brethren, a ...
Relevance:  40 % 40%

Meditation is: An emptying of the mind of all thoughts and "chatter" often by concentration only on the slow inhalation and exhalation of breath and is characterized by slow alpha and theta waves. It induces relaxation and a "clean slate" ...
Relevance:  40 % 40%

Tarot of the Dream Enchantress Review
Summary: The Tarot of the Dream Enchantress will sweep you away on flights of fancy where you will see many strange and marvelous things, and where you will find yourself along the way. For readings and experiences that are anything but ...
Relevance:  40 % 40%

Sitting here in the dark, watching the moon shine over the autumn landscape (my favorite time of year) I find myself reflecting on the question that is most frequently asked of me: "How do I know if my house is haunted?" The question seems so simple, so endearing and direct, but it is as complex as the human mind or the spiritual realm and it... read this article
Chakras Around the World: Are There Really Seven Chakras?
How to Successfully Navigate a Mercury Retrograde
Psychic Vision: 3 Easy Ways
An Accessible Guide to the Thoth Tarot
How Strengthening My Spirituality Helped Me With My Cancer Diagnosis

Most recent posts:
How Many Chakras Do You Have?
Readers, please enjoy this guest blog post by Cyndi Dale, author of a number of books, including The Complete Book of Chakra Healing and the new...

The Paranormal Epiphany
Readers, please enjoy this guest blog post by Sarah Soderlund, author of the new Haunted by the Abyss. I have the honor of talking, lecturing, and...

A Fresh View of Judgement
In my opinion, the Judgement card needs a rename as much as the Hierophant. It is such an important card and so many people seem to misunderstand it....

Love in the Stars Love in the Stars
Find Your Perfect Match With Astrology

By: Brad Kronen
Price: $21.99 US,  $25.50 CAN
Llewellyn's 2016 Witches' Datebook Llewellyn's 2016 Witches' Datebook
By: Llewellyn
Price: $11.99 US,  $14.99 CAN
$9.59 US,  $11.99 CAN On Sale!
Llewellyn's 2016 Witches' Calendar Llewellyn's 2016 Witches' Calendar
By: Llewellyn
Price: $13.99 US,  $16.99 CAN
$11.19 US,  $13.59 CAN On Sale!
Llewellyn's 2016 Astrological Calendar Llewellyn's 2016 Astrological Calendar
83rd Edition of the World's Best Known, Most Trusted Astrology Calendar

By: Llewellyn
Price: $14.99 US,  $17.99 CAN
$11.99 US,  $14.39 CAN On Sale!
Imbolc Imbolc
Rituals, Recipes & Lore for Brigid's Day

By: Carl F. Neal
Price: $11.99 US,  $13.95 CAN