Llewellyn Worldwide, Ltd.
View your shopping cart Shopping Cart | My Account | Help | Become a Fan on Facebook Become a Fan | Follow Us on Twitter Follow Us | Watch Us on YouTube Watch Us | Subscribe to our RSS Feeds Subscribe
Browse ProductsAuthorsArticlesBlogsEncyclopediaNewslettersAffiliate ProgramContact UsBooksellers
Advanced Search
Article Topics
List of Articles
RSS Data Feeds
Mission Statement
Use of Our Articles
Writers' Guidelines

Email Exclusives
Sign up to receive special offers and promotions from Llewellyn.

Get the Latest Issue of New Worlds

September/October 2015 Issue

New Worlds Catalog

Get the FREE app for your tablet and mobile device. Now available in the iTunes Store and the Google Play Store

Also available as a PDF File.

Click for more information about New Worlds or to receive issues via mail.

The Llewellyn Journal
Print this Article Print this Article

The Ins and Outs of Interviews: The Final Question

This article was written by Jerry Brown, APR, principal/owner of Communicating with Impact
posted under Interview

Are you missing an opportunity to close your interviews by repeating your message one last time? Many reporters like to end interviews with an open-ended question that goes something like: "That's all the questions I have. Is there anything you'd like to add?" All too often, the person being interviewed declines the invitation to speak because they've said everything they want to say. With rare exceptions, that's the wrong answer. If the interview's coming to a close and there's an important point you haven't made yet, the reporter's given you an invitation to make that point. Take it. Even if you've said everything you want, use that closing question as an invitation to repeat your primary message one last time. You can say something like: "I don't have anything to add. I'd just like to repeat that the one thing your readers will want to know is (insert your message)." That means your primary message is the last thing the reporter hears you say. And you'll often say it better this last time around than you did earlier in the interview. What if the interview's come to an end before you make a key points and the reporter doesn't invite you add anything else? Volunteer the information anyway. No reporter's going to refuse to listen to you if you say there's something you want to add. And the fact that you've shown enough interest to volunteer new information even though the interview was "over" will get most reporters' attention. A concluding thought. The Monday Morning Media Minute is six months old. Fifteen of the 26 MMMMs to date - well, over half -- have been about interviews. That's as it should be. Interviews are where most news is made. And, if you're going to make a mistake while working with the media, it's usually during an interview. That's why media training is so important for anyone in your organization who talks to the media. I'll have more to say about interviews later, but we'll move on to something else next time. Check in with you next week.

Please note that the use of Llewellyn Journal articles
is subject to certain Terms and Conditions

It seems strange, doesn't it? A patron saint of people who are lesbian, gay, bisexual, transgender, and all other sexually fluid shades in-between. Popular opinion would have us believe that, by default, a saint would be against such liberal sexuality, but then again, just because an opinion is popular doesn't mean that it's true. In my book La... read this article
The Mutable Grand Cross from the Perspective of Evolutionary Astrology
Realizing the Green Witch Tarot
Three Theories to Explain the Chupacabra
40 Years of Yoga on the Chakra Path
Tracing Lincoln's Ghost

Most recent posts:
Magic of Flowers Oracle
Magic of Flowers Oracle By Tess Whitehurst with are by Anne Wetheim This oracle deck was inspired by Tess’s book The Magic of Flowers: A...

Necromancy Made Easy
Readers, please enjoy this guest blog post by Tomás Prower, author of the new La Santa Muerte. "How can I get in contact with the spirits of the...

Ritual Purity vs. Spiritual Coolness
Readers, please enjoy this guest blog post by Aaron Leitch, author of several books, including Secrets of the Magickal Grimoires, The Angelical...

Gathering Deep Gathering Deep
By: Lisa Maxwell
Price: $11.99 US,  $13.95 CAN
Dream Alchemy Dream Alchemy
Shaping Our Dreams to Transform Our Lives

By: Ted Andrews
Price: $15.99 US,  $18.50 CAN
The Question of the Unfamiliar Husband The Question of the Unfamiliar Husband
By: E. J. Copperman, Jeff Cohen
Price: $14.99 US,  $17.50 CAN
Llewellyn's 2016 Witches' Datebook Llewellyn's 2016 Witches' Datebook
By: Llewellyn
Price: $11.99 US,  $14.99 CAN
$9.59 US,  $11.99 CAN On Sale!
Llewellyn's 2016 Witches' Calendar Llewellyn's 2016 Witches' Calendar
By: Llewellyn
Price: $13.99 US,  $16.99 CAN
$11.19 US,  $13.59 CAN On Sale!