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The Llewellyn Journal

Invasion of the Golden Hoard

This article was written by Donald Michael Kraig
posted under Magick

As many of you know, I am an author published by Llewellyn. I am very proud and happy with this relationship. Llewellyn is the worldwide leader in publishing and distributing the widest range of occult and New Age information. Simply put, nobody produces more material for this community than Llewellyn.

In order to continue doing this, Llewellyn, as a business, has to be profitable. That means publishing materials for beginners, intermediate, and advanced seekers. Llewellyn has a long history of doing exactly this. Llewellyn has produced books for beginners in all fields, including astrology, Tarot, psychic abilities, magick, Eastern spiritual systems, and more. Llewellyn has also published intermediate and advanced works, ranging from astrology books on single advanced topics, Tarot books that look at single subjects (including my own Tarot & Magic), and magick books including many of those on the Golden Dawn. Historically, Llewellyn published the first post-WWII modern books on astrology, many of the first republications of Aleister Crowley’s books and the first printing of his Tarot deck and Gems from the Equinox, some of the first real books on Wicca and Witchcraft, etc.

The number of advanced practitioners in any field pales in comparison to the number of intermediate practitioners. And the number of intermediates is nothing when compared to the number of beginners in that area. It is unfortunate that many people who start a spiritual path end up leaving it. But it is because of this that authors gravitate toward writing books for beginners. That’s where the market is. Llewellyn can only publish books from the manuscripts it receives.

Although Llewellyn has published numerous books for advanced practitioners, they have published more for beginners. Bookstores order what their customers want, and since there are far more people who are beginners, stores tend to stock books for beginners. It’s just the way the market goes. As a result, some people only see the books for beginners that Llewellyn publishes. A few of those people—forgetting that they, too, were once beginners—have unfairly tarred Llewellyn as only publishing beginners books. It’s untrue now. It’s always been untrue. But they have unfairly given Llewellyn that label.

The Ancient Golden Horde
In the 12th century, a man named Borjigin Temüjin united many of the tribes of northeast Asia. These people, collectively called the Mongols, with Temüjin as their ruler, or Khan, swept down moving east and west, slaughtering warriors and civilians alike, eventually conquering most of current-day China and Central Asia. He ruled until his death in 1227 using the name by which he is best known: Genghis Khan.

Toward the end of his life, he let his sons move into control of the empire, giving them sub-areas called Khanates to rule. One of his sons, Batu, eventually became the leader, expanding the empire, covering most of the land from Eastern Europe to Siberia and Asia. It was the largest empire in the history of the Earth, dwarfing that of Rome and Britain. Batu’s tent was said to be golden in color, so these conquerors were called the Golden Horde.

Stephen Skinner
Stephen Skinner is one of the most important people in modern occultism. In the 1970s he wrote (with Francis King) Techniques of High Magic, a book that influenced me and many other magicians. Soon, he became the driving force behind Askin Publishers. Askin published some incredible occult resources, such as Dee’s True & Faithful Relation (one of the sources of Enochian magick), (pseudo-) Agrippa’s Fourth Book of Occult Philosophy, along with titles by luminaries such as Austin Osman Spare and Aleister Crowley. They are now highly valuable collectors items. Over the years he became interested in Feng Shui and has published several books on the subject. He also met David Rankine.

David Rankine
David Rankine is another highly-respect magician, researcher, and occultist. Since the 1980s he has contributed hundreds of articles to mostly British occult journals, such as the Skoob Occult Review, Nuit-Isis, Chaos International, and Talking Stick. Beginning in 2004, he and Mr. Skinner began publishing some of he most valuable sourcebooks—including newly discovered texts—with a new publishing company, Golden Hoard Press.

The New Golden Hoard
Like the Golden Horde of years ago, the new Golden Hoard Press has amazed beginning, intermediate, and advanced occultists with their high-quality reproductions (with comments) of some of these books. Unfortunately, they faced the same difficulties of many new and small publishers—distribution.

What many people see as problems, occultists and entrepreneurs see as challenges. Golden Hoard Press needed to get their magnificent books to all who wanted them. Llewellyn wanted to further support the community and cement their reputation as providers of books for all levels of students, beginning through advanced. The solution became obvious, and Llewellyn is now proud to distribute titles from Golden Hoard Press, featuring exclusive illustrated, hardcover editions of important grimoires, rare esoteric texts, and books published in English for the first time. The following books represent the start of this relationship:

Well, there you have it. These are the books intermediate and advanced magicians and occultists have been requesting. This is why Llewellyn remains the leader in occult publishing. We are thankful that Golden Hoard Press has agreed to let us distribute their amazing books as together we help advance occultism and real magick.

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