Comments, Questions, and a Contest, Oh My!

Lisa Finander There was quite a response to the last online issue of Tarot Update. Many of you sent emails just to let us know you were out there and were supportive of our new direction. Some of you had questions or suggestions, while others of you sent links to upcoming tarot events. It was thrilling for me and my behind-the-scenes webmistress to know that our efforts don't get lost in the ominous void of the internet! We want to thank everyone who took the time to send us emails. Please continue doing so, and although we can't respond to every email individually, we do read each one and value your contribution.

For this month's issue, I'm going to focus on the two questions that came up the most.

First, it seems that a number of you are returning to the tarot after a brief or not so brief hiatus and want to get back into the swing of things. You've come to the right place! Aside from perusing our website and enjoying our free online tarot oracles, Llewellyn Encyclopedia, and journal articles, I have put some books and decks on sale to assist you in creating your own spreads and to reacquaint you with the card meanings. Enrolling in tarot classes either in your area or online is another good way to re-energize yourself while getting support and connecting with kindred souls. One of our authors, Corrine Kenner, has formed a "Tarot Meetup" Group in the Twin Cities area. On her website, she gives tips on how to form your own tarot group. I've included the link to Corrine's website in the Cool Links section below. The Tarot School is another great place to learn more than you thought was possible about the tarot and tarot cards. Ruth Ann and Wald Amberstone's link is also below.

The second most common question focused on the business side of establishing yourself as a tarot reader. Since laws vary depending on where you live, you'll need to check with your local governing agencies for specifics on reading in your home or at a place of business. The same thing applies for insurance; check with agents in your area for guidance. Calling other professional tarot readers or those with similar businesses is another smart way to learn about the particulars of doing business in your area. Most importantly, educate yourself and get support by networking with other tarot readers either locally or online. Even though you may work alone in your office all day, you don't have to do it alone. It's often intimidating in the beginning, but taking the appropriate steps to creating a successful business is always worth it. Professional Tarot: The Business of Reading, Consulting, & Teaching by Christine Jette is a valuable reference for tarot entrepreneurs starting there own business and is on sale in this issue of Tarot Update.

For next time, I suggest we come up with a name for ourselves. In the publishing business, what you call something is important. Imagine books without titles, a sea of blank book covers on the shelves. The few carefully chosen words that make up the book's title send a message that resonates with its potential readers. Think about what message we want to send into the abyss of the World Wide Web as an online community. What sort of name will empower, validate, and resonate with our vision of the value of tarot and the tarot community? Send me your ideas at tarotupdate@llewellyn.com for our online identity, and I'll post the top three for everyone to vote on in the next newsletter. The winner will receive a free Revelations Tarot kit.

May all your readings be good ones,

Lisa Finander, Acquisitions Editor - Tarot, Astrology, Divination, Kabbalah, & Shamanism




by James Ricklef

I can still remember doing my first Tarot reading. I had just bought a Tarot deck, and after carefully studying the little white book that came with it, I figured I was ready to do a reading for myself. But although the question I had in mind was a simple one, that reading took hours to do. You see, the only spread I knew was the Celtic Cross, which was briefly described in that little book, and I was overwhelmed by it. The ten-card Celtic Cross is an excellent spread, but it's complex and it's not always the best one for a reading, as I soon found out.

Fortunately, I quickly discovered that there were books filled with other Tarot spreads; ones specifically tailored for a variety of uses. But as I tried my hand at some of those spreads, I hit a wall of frustration. Those books presented a great many spreads, but typically they offered very little explanation of them -- generally just a simple diagram and a short phrase for each card position.


To read more of this article, check out the New Worlds article The Art of Creating and Using Tarot Spreads by James Ricklef.




COMING SOON!

The Llewellyn Tarot

"There has not been a tarot deck with this much depth and spirit since the Ryder Waite and Thoth decks were released to the world. Of the hundreds of decks I own or have owned, this one will forever be one of my personal favorites."

J. Rebecca Cougill, Executive Director, Tarot Certification Board of America



What's in the Cards for You? author
Mark McElroy
will appear at The UK Tarot Conference October 13, 2006



Tarot Journaling author
Corrine Kenner
Tarot MeetUp
August 20, 2006
3 - 4:30 p.m.
Minneapolis, MN



21 Ways to Read a
Tarot Card

author
Mary K. Greer
will hold several
events in the
upcoming months:

Workshop
July 22, 2006
1 - 5 pm
East West Books
Sacramento, CA
For more info call:
916-920-3837
or inquire
by email here.

2006 TABI conference
July 28 - 30, 2006
9 a.m. - 5 p.m.
Birmingham, England
For more information on prices or booking,
inquire by email here

Booksigning
August 3, 2006
12 p.m.
and a separate
Golden Dawn Conference
Auguest 5 - 6
The Atlantis Bookshop
London, England

Arcana 2006
September 2, 2006
9 a.m. - 4 p.m.
inquire by email here.



The Complete Tarot Reader
author
Teresa Michelsen
teaches online classes
Starting soon:
Elemental Influences in Tarot and Life
Click here
for more info, and to sign up!


Tarot Tips authors
Ruth Ann Amberstone
and
Wald Amberstone
teach ongoing classes on Monday evenings
6 p.m. - 9 p.m.
SLC Conference Center
352 Seventh Avenue
16th Floor
New York City
For more info call:
800-804-2184



Give me more!
If you enjoy receiving the Tarot Update check out our other
Bi-monthly eNewsletters. Llewellyn's Astrology- and Pagan-themed eNewsletters include articles from the experts and also feature exclusive sale notifications.
Click to sign up.


For more Tarot and book-related events, check our
Events Schedule.


An excerpt from Professional Tarot by Christine Jette

Method of Payment

Whether reading by phone or electronically, the same rule applies: when the reading isn't done face-to-face, decide first how you will collect the payment, issue refunds, and deal with nonpayment.

Will you accept cash, electronic cash, check, money order, or credit card? Will you collect fees before or after the reading? What is your plan if you collect payment after a reading and clients either don't pay or the check bounces? How will you issue a refund to an unsatisfied customer? What happens when the cards don't cooperate and you can't read? Answer all these questions upfront to avoid misunderstandings later.

Here's how I organize phone consultation payment, and keep in mind this is one woman's method (you can find more ideas in appendix C): A client contacts me for a phone consultation. I quote my price and tell her I will call back with appointment times when I receive her check or money order. I never accept cash through the mail. If my follow-up is a toll call, I inform the client that the call will be collect.

When I receive payment and the check clears, I call her with a few appointment times. We select one. On the day of the appointment, my client calls me at the scheduled time and we proceed. If she is late calling, or if she misses the consultation altogether, I give her one more chance to reschedule, and inform her that if she misses another appointment without twenty-four hour advance notice, I keep the fee. I do this to avoid being at the mercy of someone else's agenda.

If this sounds like a hard-line policy to you, please remember that you are a professional and your time is as valuable as any other professional. Would a psychotherapist or counselor expect anything less? We shouldn't either.




Rachel Pollack's Website

The Tarot School
(The official website of the renowned Tarot School, which offers classes and correspondance courses by Tarot Tips authors Ruth Ann and Wald Amberstone)


Between Worlds with Nancy Antenucci

Corrine Kenner's Site
(Great site offering an online Tarot magazine, readings, classes, and more, by the author of Tall Dark Stranger)

James Wells' Website




Now through August 2

View all sale items from Llewellyn



Designing Your Own Tarot Spreads
By Teresa Michelsen
ISBN: 0-7387-0263-3
Price: $12.95 $9.07


Professional Tarot
By Christine Jette
ISBN: 0-7387-0217-X
Price: $14.95 $10.47



Tarot: Get the Whole Story
By James Ricklef
ISBN: 0-7387-0345-1
Price: $15.95 $11.17



Medieval Enchantment
By Nigel Jackson
ISBN: 0-7387-0581-0
Price: $19.95 $13.97



Tarot Bag
By Llewellyn
ISBN: 0-7387-0208-0
Price: $12.95 $9.07



Tarot of the Thousand and One Nights
By Lo Scarabeo
ISBN:0-7387-0764-3
Price: $19.95 $13.97


View all sale items from Llewellyn


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