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Contents
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi
Introduction: On the Threshold . . . . . . . . . . . . . . . . . . . . . . . . . xiii
Getting the Most from This Book xiv
1 Taking the Leap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
A Scary Proposition 1
Why Do You Want to Be a Professional Tarot Reader? 2
Oil and Water 3
Increasing Confidence 5
There’s That Word Again 6
Become a Lifelong Learner 8
The Myths of Owning Your Own Business 9
The Power of Three 11
Discovering Your Personal Style and Voice 13
The Myth of Competition and Finding Your Niche as a Reader 18
Are You Funny About Money? 21
Drawing the Energy of Money to You 24
2 Building Your Tarot Practice . . . . . . . . . . . . . . . . . . . . . . . . . 31
The $64,000 Question 31
Cash, Check, or Charge? 32
Raising Rates 34
Guarantees and Returns 35
Talking to Clients About Fees 35
Ready, Set, Go 38
Freebie Advertising 39
I Need My Space 40
Mi Casa, Su Casa 41
Tarot to Go 43
The Wind in Your Sales 45
Business 101: The Law of Supply and Demand 45
Testing the Waters 46
What’s in a Name? 48
A Picture Is Worth a Thousand Words 50
Advertising 52
Put Customers First 52
Where to Advertise 53
Whatever Goes Around Comes Around 54
3 Global Tarot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
The World Wide Web 58
Method of Payment 62
Telephone Etiquette 65
Getting Connected 66
Telephone Tarot 68
Heavy-Duty Cards 69
Sticky Situations 70
At-Risk Callers 71
That Old Time-Versus-Money Thing 74
Children and the Internet 75
Ask the Expert 76
4 The Business of Tarot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
Fibber McGee’s Closet 81
Organizing Your Office Space 82
Are You a Business? 85
Are You Legal? 88
Lions and Tigers and Bears, Oh My 89
The Lady from Moraine 92
The Other Sure Thing 93
Bookkeeping 101 97
The Business of Computers 101
Barter Is Smarter 103
Closing Your Business 104
5 Counseling Clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
The Unspoken Contract 108
Learning from Lucy 110
Handle with Care 111
Clients in Crisis 113
The Ten-Minute Reader 124
Myths and Mermaids 127
6 Teaching—and Learning—Tarot . . . . . . . . . . . . . . . . . . . . 131
The Workshop Format 132
A Planning Guide 135
First Impressions 137
Butterflies and Spinning Rooms 139
Difficult Students: The Stuff No One Teaches You 141
The Ultimate Strategy 144
Calling All Tarot Enthusiasts: Learning with a Teacher 145
Classes Begin 147
Evaluating a Teacher 147
Empowering Yourself as a Student 150
Learning on Your Own 152
The Tarot Plateau 153
Epilogue: The Energy to Succeed . . . . . . . . . . . . . . . . . . . . . . . . 157
The Road to Burnout 157
Calgon, Take Me Away . . . 160
The Struggle for Meaning 162
Accepting Changes in Your Identity 164
Going Pro with Tarot 165
Appendix A: The Professional Tarot Reader’s Code of Ethics . . 167
Diane Wilkes’s Tarot Code of Ethics 167
Appendix B: Tarot Course Outlines . . . . . . . . . . . . . . . . . . . . . . 169
A Sample Tarot Course 169
Advanced and Specialty Tarot Courses 174
Creating Tarot Layouts the Easy Way 180
Appendix C: The Resourceful Reader . . . . . . . . . . . . . . . . . . . . . 183
Business Books 184
Business Organizations 184
Books/Magazines for Starting and Maintaining
an Online Business 185
The Counseling Process 185
On the Web 186
Tarot Books and Decks 193
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209