Color of the day: White
Incense of the day: Honeysuckle
- What does it look like? Is it a variation on a known animal or something entirely unique?
- Where is it found? What environment does it live in?
- Who has seen it, and under what circumstances?
- Is it dangerous? Does it have any strange powers or abilities?
- What else makes it stand out?
Then try creating stories, mock news articles, artwork, and other supporting "evidence." If you really want to get things going, invite your friends to participate in the process and see how far you can get the mythos to spread!