Have you ever wondered how Llewellyn comes up with some of its beautiful cover designs? Today, to celebrate the release of The Witch’s Broom by Deborah Blake, I’m going to explain the process. Since it involves Deborah, it also involves a cute cat. So this post should interest book-lovers and cat-lovers alike!
Here at Llewellyn, a cover starts with what we call the Launch meeting of the book. Attended by the production editor, production manager, art director, cover designer, copywriter, publisher, and sales manager, it is the acquisition editor’s job (that’s me) to bring the author’s input to the table. I usually ask authors for their ideas on the final title, subtitle, and
Ah, how I love the first stirrings of February...the subzero temperatures, the constant scraping of frost off the windshield, the frequent snow showers, and the road-salt-encrusted boots. Lovely! But even more than that, I love leaving it all behind and attending PantheaCon, now in its 20th year. I've blogged about PantheaCon before, so I will spare you the details and cut to the chase - Llewellyn is hosting a hospitality suite this year, so if you're attending we'd love to see you! Publisher Bill Krause, publicist Kat Sanborn, and I will be taking turns hosting discussions, author events, and book launch parties in room 1057 all weekend!
Here is our full schedule - see you
Today I am presenting three projects to the editorial board (known internally as the acquisitions committee). The group is made up of people from various departments in the company. This is just one step in the long journey to publication.
What happens at this meeting?
Each editor acquires for specific lines: Llewellyn (divided by subjects, such as tarot, magic, self-help, etc), Midnight Ink, and Flux. Editors present projects that fall into their imprint, or subject area.
In preparation for the meeting, an editor reviews the proposal (made up of various submissions materials, such as a cover letter, annotated table of contents, author questionnaire, and either the full
Lisa Hunt, talented, magical, and prolific artist, says: I think you should talk about how much tarot has changed since you entered the field. Also, how do you think you were instrumental in that change? How did you contribute to the tarot revolution? Lisa recently did a fabulous post about her tarot journey. Check it out here.
This is a good question. But it can sure get confusing, because my role only touches tarot as it relates to traditional publishing. I remember when I first started acquiring tarot projects, I looked for things that interested me—I still wasn’t experienced enough to realize that my tastes were more intermediate and advanced than the majority of tarot deck