|In those early days, not only were retail bookstores few are far in between, fewer still carried astrology or other “New Age” (a phrase rarely used then) books. Llewellyn George dedicated his life and Llewellyn Publications to making astrology available to everyone. ‘Mail Order’ was a great tradition, soon to be supported by such venerable catalog houses as Sears Roebuck and Montgomery Ward. Times have changed, and there are many bookstores carrying astrology and New Age books, and nearly 800 stores in the United States that specialize not only in stocking these books but in providing classes and supporting lectures and workshops by leading authors and teachers.
Nevertheless, Llewellyn provides catalogs both in print and on-line to reach out to those in rural areas or who otherwise find direct buying more convenient. And just as we support retail booksellers who do provide excellent services, we try to provide similar services on-line and in print for those direct-buying customers. Knowledge is Power, and we want everyone to have the Power to improve their lives through readily accessed knowledge.
This commentary was written by:
Carl Llewellyn Weschcke, Chairman, Llewellyn Worldwide, Ltd.