This week Gap, the popular US clothing chain, released its 2009 holiday ad, which Iâ€™ve already seen probably 10 times. Itâ€™s a loud and rather annoying cheer, which the first few times I heard just sounded like random shouting. After a couple more times, I realized they are cheering:
Go Christmas! Go Hanukkah! Go Kwanzaa! Go Solstice!
Yes, our religious path has been elevated to the heights of a mainstream TV commercial. I mean, they could have picked Festivus for number four, right?
They even have a website where you can choose a â€ścheerâ€ť from these overly cheery model/actor/dancers, personalize it, and email it to friends and family. Aw, thanks Gap. But I did not see a Pagan Solstice card among them. In fact, the solstice-inclusive chant from the TV ad is changed to
Go Christmas! Go Hanukkah! Go whatever holiday youwannakuh!
Ouch! Downgraded! And at the end of this particular one, after shouting out â€śa tree or a menorah orâ€¦â€ť they take a long, long pause and then say â€śa something no oneâ€™s heard of yet!â€ť Yep, that sounds about right. Sigh.
The video has already sparked hundreds of comments on YouTube, with some even saying â€śChristmas and Solstice should not be in the same cheerď»ż.â€ť
What do you think? Is this ad a good thing for Pagans, or a case of the extremely rare phenomenon known as Pagansploitation?
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