Llewellyn Worldwide, Ltd.
View your shopping cart Shopping Cart | My Account | Help | Become a Fan on Facebook Become a Fan | Follow Us on Twitter Follow Us | Watch Us on YouTube Watch Us | Subscribe to our RSS Feeds Subscribe
Browse ProductsAuthorsArticlesBlogsEncyclopediaNewslettersAffiliate ProgramContact UsBooksellers
Advanced Search
ENCYCLOPEDIA
Glossary
What's New
Most Popular
List of Articles

Email Exclusives
Sign up to receive special offers and promotions from Llewellyn.

Get the Latest Issue of New Worlds

New Worlds October/November/December 2011 (Holiday Gift Guide) Issue

New Worlds Catalog

Download the PDF File version of the latest issue of Llewellyn's New Worlds Catalog


The Llewellyn Encyclopedia

New Terms

Witchdoctor

See Witch Doctor.




Flying Spaghetti Monster

The deity of a religious parody. This began in 2005 when a man named Bobby Henderson wrote an open letter protesting a decision by the Kansas State Board of Education to allow the teaching of "intelligent design" in public school science classes. He claimed he worshiped as creator a being that looked like spaghetti and meatballs and that he should get equal time. It was an attempt to mock the school board, but after he posted the letter to his website it became an internet phonomenon, and has grown in numerous ways. Followers of the Church of the Flying Spaghetti Monster are known as "Pastafarians."




Transmigration of Souls

The belief that after physical death, the soul of a person can migrate to another body, such as that of a newborn child, animal, or even an object that is not generally considered to be alive.




Temporal Lobe Activity

Electrical activity in the temporal lobes of the brain as registered via electroencephalography. Activity in the temporal lobe has been associated with strange sensations, time distortions and hallucinations. As a result, some pseudo-skeptics, as well as legitimate scientists, have used TLA to explain apparitions and alien abduction.




Subliminal Perception

Being able to perceive objects or actions without conscious awareness or those objects or actions.




Subliminal Advertising

The idea that an advertising message presented to someone at a subliminal level will move them to action. Although the concept was popularized in books such as Vance Packard's The Hidden Persuaders (1957), the success of of such advertising is debatable.

The idea that subliminal advertising works was attributed to James Vicary (who coined the expression). Supposedly, he placed messages such as "Hungry? Eat Popcorn" for 1/3000 of a second at various times throughout a showing of the movie Picnic. Sales for popcorn supposedly went up almost 58%. Because of this, in 1974, the FCC banned subliminal advertising from radio and television.

Vicary eventually confessed that he had falsified the data from his experiments and some critics doubt that he had performed the tests at all. To this date, there is no evidence that such advertising works, but many people strongly believe in its efficacy.




Subliminal

A message made at a subliminal level intending to influence the person who receives the message.




Subliminal

Phenomenon that exists below the regular perceptive abilities of our senses.




Subject

An archaic term for person who has been hypnotized by another, such as the client of a hypnotherapist.




Subject

Impersonal term sometimes used to describe a person whose psi ability is being investigated.





When I first came up with the idea of writing the book Spells for Tough Times, I did so because I knew people out there needed help. They may need help with their finances, they may need help with their families, they may need help with their health; whatever the topic, there are people in this world in need, and it seems we often tend to forget... read this article
A Growing, Ghostly Intimacy
It's Hard to Keep a Good Vampire Down
Astrology on the Cusp
Good Magical Hygiene: Essential Personal Energy Management for The Spiritually Gifted
Put Purpose into Raising Your Frequency

Most recent posts:
Facets of Love
Inspired by the fast-approaching holiday where we all celebrate love in our own way, let's explore another pair of love-related cards. Last week we...

Getting Back on Track
Readers, please enjoy this guest blog post by Kerri Connor, author of Spells for Tough Times. So it's February. Chances are some of you have...

Stressed? Bubbles to the Rescue!
While rushing through my morning routine I was surprised with a little tid bit on a morning radio show. First, they dangled the carrot: According to...


Calling all gardeners! Do you have gardening tips to share? Do you read Llewellyn's Moon Sign Book? Want to see your gardening tips in print?...



Llewellyn's 2012 Astrological Calendar Llewellyn's 2012 Astrological Calendar
Horoscopes for You Plus an Introduction to Astrology

By: Llewellyn
Price: $13.99 $11.19 On Sale!
Llewellyn's 2012 Witches' Calendar Llewellyn's 2012 Witches' Calendar
By: Llewellyn
Price: $13.99 $11.19 On Sale!
Llewellyn's 2012 Witches' Datebook Llewellyn's 2012 Witches' Datebook
By: Llewellyn
Price: $10.99 $8.79 On Sale!
Llewellyn's 2012 Moon Sign Book Llewellyn's 2012 Moon Sign Book
Conscious Living by the Cycles of the Moon

By: Llewellyn
Price: $10.99 $8.79 On Sale!
Llewellyn's 2012 Daily Planetary Guide Llewellyn's 2012 Daily Planetary Guide
Complete Astrology At-A-Glance

By: Llewellyn
Price: $12.99 $10.39 On Sale!