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The Llewellyn Encyclopedia

Term: Subliminal Advertising

DEFINITIONS

Subliminal Advertising:

The idea that an advertising message presented to someone at a subliminal level will move them to action. Although the concept was popularized in books such as Vance Packard's The Hidden Persuaders (1957), the success of of such advertising is debatable.

The idea that subliminal advertising works was attributed to James Vicary (who coined the expression). Supposedly, he placed messages such as "Hungry? Eat Popcorn" for 1/3000 of a second at various times throughout a showing of the movie Picnic. Sales for popcorn supposedly went up almost 58%. Because of this, in 1974, the FCC banned subliminal advertising from radio and television.

Vicary eventually confessed that he had falsified the data from his experiments and some critics doubt that he had performed the tests at all. To this date, there is no evidence that such advertising works, but many people strongly believe in its efficacy.

Donald Michael Kraig


ARTICLES

Corto Maltese Tarot Review
Summary: The famous artwork of comic book luminary Hugo Pratt provides magnificent impressionistic watercolors. As an art deck it is a wonderful collection yielding feelings of travel, adventure, and romance in distant lands a century ago. The ...
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The Reality of Psychic Attack
In one sense, we are all victims of psychic attack. We’re psychically assaulted almost constantly by a world that has little respect for our precious selves and that seeks to influence and manipulate us in all kinds of ways, some of them potentially ...
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The Sacred Circle Tarot
Summary: The Sacred Circle Tarot features brilliant, realistic art and a totally Celtic Pagan orientation. Perfect for art collectors, Pagans, and people who already have experience with Tarot, its uniqueness is its high point and its challenge, as ...
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What Is Hypnosis?
Exactly what is hypnosis, or more accurately, self-hypnosis? Self-hypnosis is a self-induced, altered state of mental consciousness that allows you to give constructive suggestions directly to your subconscious mind. More simply put, you cause ...
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Magic is making the everyday sacred. A bath is more than a physical cleansing; it's your emotional and spiritual purification. You can make your bathtub the altar in the temple of your bathroom. Think of it as your path to transformation. It is a sacred oasis, a time to connect to your Spirt, a playtime, a dreamtime. Doreen Virtue has said that... read this article
Birds: Our Spiritual and Magical Allies
The Most Haunted Place You've Never Heard Of: 3 Places to Explore in Revelstoke
Jupiter in the Signs
3 Ways Yoga Changes Your Life for the Better
Reclaiming the Dark Face of the Feminine Nature

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Grow Your Spiritual Team While Bathing
Readers, please enjoy this guest blog post by Dr. Paulette Kouffman Sherman, author of The Book of Sacred Baths. People often report feeling alone...

Knowing the Question
Marcus Katz and Tali Goodwin always have something interesting to share. Their ideas range from connections based on intense research and solid...

A Strange Little Place
Readers, please enjoy this guest blog post by Brennan Storr, author of A Strange Little Place. If there is such a thing as a reluctant paranormal...




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