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The Llewellyn Encyclopedia

Term: Subliminal Advertising

DEFINITIONS

Subliminal Advertising:

The idea that an advertising message presented to someone at a subliminal level will move them to action. Although the concept was popularized in books such as Vance Packard's The Hidden Persuaders (1957), the success of of such advertising is debatable.

The idea that subliminal advertising works was attributed to James Vicary (who coined the expression). Supposedly, he placed messages such as "Hungry? Eat Popcorn" for 1/3000 of a second at various times throughout a showing of the movie Picnic. Sales for popcorn supposedly went up almost 58%. Because of this, in 1974, the FCC banned subliminal advertising from radio and television.

Vicary eventually confessed that he had falsified the data from his experiments and some critics doubt that he had performed the tests at all. To this date, there is no evidence that such advertising works, but many people strongly believe in its efficacy.

Donald Michael Kraig


ARTICLES

Corto Maltese Tarot Review
Summary: The famous artwork of comic book luminary Hugo Pratt provides magnificent impressionistic watercolors. As an art deck it is a wonderful collection yielding feelings of travel, adventure, and romance in distant lands a century ago. The ...
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The Reality of Psychic Attack
In one sense, we are all victims of psychic attack. We’re psychically assaulted almost constantly by a world that has little respect for our precious selves and that seeks to influence and manipulate us in all kinds of ways, some of them potentially ...
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The Sacred Circle Tarot
Summary: The Sacred Circle Tarot features brilliant, realistic art and a totally Celtic Pagan orientation. Perfect for art collectors, Pagans, and people who already have experience with Tarot, its uniqueness is its high point and its challenge, as ...
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What Is Hypnosis?
Exactly what is hypnosis, or more accurately, self-hypnosis? Self-hypnosis is a self-induced, altered state of mental consciousness that allows you to give constructive suggestions directly to your subconscious mind. More simply put, you cause ...
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While Llewellyn's Classic Tarot has my name on the cover, I did not so much design this project as direct it. Llewellyn wanted a deck that was designed to be faithful to the traditional tarot images, symbols, and meanings recognizable to most modern tarot readers and students. Creating a faithful yet new expression of timeless tarot imagery is... read this article
The Union Screaming House: The Haunting Continues...Long After the Doors Are Shut
365 Ways to Attract Good Luck
The Oracle of the Angels
Tarot: Group Dynamics Spread
Evolutionary Astrology: What the Moon's Nodes Mean in Your Chart

Most recent posts:
Part 2: Why Work with Demons?
Readers, please enjoy this guest blog post by Aaron Leitch, author of several books, including Secrets of the Magickal Grimoires, The Angelical...

Part 1: Why is Satan in the Grimoires?
Readers, please enjoy this guest blog post by Aaron Leitch, author of several books, including Secrets of the Magickal Grimoires, The Angelical...

A Spread About You
This spread, called Alive, Dead, and Undead, is from the Vampires Tarot of the Eternal Night book. It was created as a companion to the deck and thus...




Easy Tarot Reading Easy Tarot Reading
The Process Revealed in Ten True Readings

By: Josephine Ellershaw
Price: $14.95 US,  $16.95 CAN
$10.47 US,  $11.87 CAN On Sale!
Llewellyn's 2015 Astrological Calendar Llewellyn's 2015 Astrological Calendar
82nd Edition of the World's Best Known, Most Trusted Astrology Calendar

By: Llewellyn
Price: $14.99 US,  $16.99 CAN
Llewellyn's 2015 Witches' Datebook Llewellyn's 2015 Witches' Datebook
By: Llewellyn
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Llewellyn's 2015 Daily Planetary Guide Llewellyn's 2015 Daily Planetary Guide
Complete Astrology At-A-Glance

By: Llewellyn
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You Are the Answer You Are the Answer
Discovering and Fulfilling Your Soul's Purpose

By: Michael J Tamura
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