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The Llewellyn Encyclopedia

Term: Subliminal Advertising

DEFINITIONS

Subliminal Advertising:

The idea that an advertising message presented to someone at a subliminal level will move them to action. Although the concept was popularized in books such as Vance Packard's The Hidden Persuaders (1957), the success of of such advertising is debatable.

The idea that subliminal advertising works was attributed to James Vicary (who coined the expression). Supposedly, he placed messages such as "Hungry? Eat Popcorn" for 1/3000 of a second at various times throughout a showing of the movie Picnic. Sales for popcorn supposedly went up almost 58%. Because of this, in 1974, the FCC banned subliminal advertising from radio and television.

Vicary eventually confessed that he had falsified the data from his experiments and some critics doubt that he had performed the tests at all. To this date, there is no evidence that such advertising works, but many people strongly believe in its efficacy.

Donald Michael Kraig


ARTICLES

Corto Maltese Tarot Review
Summary: The famous artwork of comic book luminary Hugo Pratt provides magnificent impressionistic watercolors. As an art deck it is a wonderful collection yielding feelings of travel, adventure, and romance in distant lands a century ago. The ...
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The Reality of Psychic Attack
In one sense, we are all victims of psychic attack. We’re psychically assaulted almost constantly by a world that has little respect for our precious selves and that seeks to influence and manipulate us in all kinds of ways, some of them potentially ...
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The Sacred Circle Tarot
Summary: The Sacred Circle Tarot features brilliant, realistic art and a totally Celtic Pagan orientation. Perfect for art collectors, Pagans, and people who already have experience with Tarot, its uniqueness is its high point and its challenge, as ...
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What Is Hypnosis?
Exactly what is hypnosis, or more accurately, self-hypnosis? Self-hypnosis is a self-induced, altered state of mental consciousness that allows you to give constructive suggestions directly to your subconscious mind. More simply put, you cause ...
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Spring arrives, and it's that time for awakening to fresh ideas, new beginnings, and innovative growth. Inspiration for new ideas often comes through creative action. Once the ball starts rolling, it's easier to energize your ideas and plans for this next cycle. The elementals of the gemstone kingdom can help you through their vibration and color... read this article
The Witch's Broom: Magic for Everyone
Astrology: The Energy of Color
How to Get Rid of a Ghost: 3 Easy Ways
A Healing Spell for Your Cat
Hexes, Ghosts, and Rock & Roll: A Paranormal History of America's Rock Era

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Reiki: Yay or Nay?!
Okay you guys and gals, there's a conversation that started this week that I'm sure many many more voices can chime in on! In the world of...

365 Tarot Spreads
With her usual style and charm grounded in research and tarot knowledge, Sasha Graham, author of Tarot Diva, brings us her latest: 365 Tarot...

How Can a Blind Person Practice Visualization?
Readers, please enjoy this guest blog post by Jean-Louis de Biasi, author of Secrets and Practices of the Freemasons, The Divine Arcana of the Aurum...




Llewellyn's 2014 Moon Sign Book Llewellyn's 2014 Moon Sign Book
Conscious Living by the Cycles of the Moon

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Llewellyn's 2014 Herbal Almanac Llewellyn's 2014 Herbal Almanac
Herbs for Growing & Gathering, Cooking & Crafts, Health & Beauty, History, Myth & Lore

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Llewellyn's 2014 Astrological Calendar Llewellyn's 2014 Astrological Calendar
Horoscopes for You Plus an Introduction to Astrology

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Llewellyn's 2014 Magical Almanac Llewellyn's 2014 Magical Almanac
Practical Magic for Everyday Living

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Llewellyn's 2014 Witches' Datebook Llewellyn's 2014 Witches' Datebook
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