Llewellyn Worldwide, Ltd.
View your shopping cart Shopping Cart | My Account | Help | Become a Fan on Facebook Become a Fan | Follow Us on Twitter Follow Us | Watch Us on YouTube Watch Us | Subscribe to our RSS Feeds Subscribe
Browse ProductsAuthorsArticlesBlogsEncyclopediaNewslettersAffiliate ProgramContact UsBooksellers
Advanced Search
ENCYCLOPEDIA
Glossary
What's New
Most Popular
List of Articles

Email Exclusives
Sign up to receive special offers and promotions from Llewellyn.

Get the Latest Issue of New Worlds

September/October Issue

New Worlds Catalog

Get the FREE app for your tablet and mobile device. Now available in the iTunes Store and the Google Play Store

Also available as a PDF File.

Click for more information about New Worlds or to receive issues via mail.


The Llewellyn Encyclopedia

Term: Subliminal Advertising

DEFINITIONS

Subliminal Advertising:

The idea that an advertising message presented to someone at a subliminal level will move them to action. Although the concept was popularized in books such as Vance Packard's The Hidden Persuaders (1957), the success of of such advertising is debatable.

The idea that subliminal advertising works was attributed to James Vicary (who coined the expression). Supposedly, he placed messages such as "Hungry? Eat Popcorn" for 1/3000 of a second at various times throughout a showing of the movie Picnic. Sales for popcorn supposedly went up almost 58%. Because of this, in 1974, the FCC banned subliminal advertising from radio and television.

Vicary eventually confessed that he had falsified the data from his experiments and some critics doubt that he had performed the tests at all. To this date, there is no evidence that such advertising works, but many people strongly believe in its efficacy.

Donald Michael Kraig


ARTICLES

Corto Maltese Tarot Review
Summary: The famous artwork of comic book luminary Hugo Pratt provides magnificent impressionistic watercolors. As an art deck it is a wonderful collection yielding feelings of travel, adventure, and romance in distant lands a century ago. The ...
Relevance:  2 % 2%


The Reality of Psychic Attack
In one sense, we are all victims of psychic attack. We’re psychically assaulted almost constantly by a world that has little respect for our precious selves and that seeks to influence and manipulate us in all kinds of ways, some of them potentially ...
Relevance:  2 % 2%


The Sacred Circle Tarot
Summary: The Sacred Circle Tarot features brilliant, realistic art and a totally Celtic Pagan orientation. Perfect for art collectors, Pagans, and people who already have experience with Tarot, its uniqueness is its high point and its challenge, as ...
Relevance:  2 % 2%


What Is Hypnosis?
Exactly what is hypnosis, or more accurately, self-hypnosis? Self-hypnosis is a self-induced, altered state of mental consciousness that allows you to give constructive suggestions directly to your subconscious mind. More simply put, you cause ...
Relevance:  2 % 2%



I am often asked how I catch some of the most incredible evidence ever captured on a battlefield. It is relatively simple, but many people are not willing to do what is necessary to capture a paranormal event. If, however, you are one of those rare individuals who not only want to experience the paranormal, but capture it—read on! As a means of... read this article
Gettysburg: Beyond a Shadow of a Doubt
Celtic Tree Magic: 6 Ways to Work with Sacred Trees
Ritual: Thelemic Refuge
The Dark Side of Your Moon
3 Ways (Yoga Included!) To Shift Your Body Image

Most recent posts:
Samhain Thoughts...
Readers, please enjoy this guest blog post by Sonja Sadovsky, author of the new Priestess and the Pen. The wheel turns, and another Samhain is...

Empowering Readings, part 1
When someone asks “what if” they are usually worried about the outcome of something they are considering doing. They may be looking for assurances...

Less Is Better!
Readers, please enjoy this guest blog post by Jean-Louis de Biasi, author of Secrets and Practices of the Freemasons, The Divine Arcana of the Aurum...




Llewellyn's 2015 Astrological Calendar Llewellyn's 2015 Astrological Calendar
82nd Edition of the World's Best Known, Most Trusted Astrology Calendar

By: Llewellyn
Price: $14.99 US,  $16.99 CAN
Llewellyn's 2015 Witches' Datebook Llewellyn's 2015 Witches' Datebook
By: Llewellyn
Price: $10.99 US,  $12.50 CAN
Llewellyn's 2015 Witches' Calendar Llewellyn's 2015 Witches' Calendar
By: Llewellyn
Price: $13.99 US,  $15.95 CAN
Llewellyn's 2015 Daily Planetary Guide Llewellyn's 2015 Daily Planetary Guide
Complete Astrology At-A-Glance

By: Llewellyn
Price: $12.99 US,  $14.95 CAN
Llewellyn's 2015 Moon Sign Book Llewellyn's 2015 Moon Sign Book
Conscious Living by the Cycles of the Moon

By: Llewellyn
Price: $11.99 US,  $13.95 CAN