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The Llewellyn Encyclopedia

Term: Subliminal Advertising

DEFINITIONS

Subliminal Advertising:

The idea that an advertising message presented to someone at a subliminal level will move them to action. Although the concept was popularized in books such as Vance Packard's The Hidden Persuaders (1957), the success of of such advertising is debatable.

The idea that subliminal advertising works was attributed to James Vicary (who coined the expression). Supposedly, he placed messages such as "Hungry? Eat Popcorn" for 1/3000 of a second at various times throughout a showing of the movie Picnic. Sales for popcorn supposedly went up almost 58%. Because of this, in 1974, the FCC banned subliminal advertising from radio and television.

Vicary eventually confessed that he had falsified the data from his experiments and some critics doubt that he had performed the tests at all. To this date, there is no evidence that such advertising works, but many people strongly believe in its efficacy.

Donald Michael Kraig


ARTICLES

Corto Maltese Tarot Review
Summary: The famous artwork of comic book luminary Hugo Pratt provides magnificent impressionistic watercolors. As an art deck it is a wonderful collection yielding feelings of travel, adventure, and romance in distant lands a century ago. The ...
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The Reality of Psychic Attack
In one sense, we are all victims of psychic attack. We’re psychically assaulted almost constantly by a world that has little respect for our precious selves and that seeks to influence and manipulate us in all kinds of ways, some of them potentially ...
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The Sacred Circle Tarot
Summary: The Sacred Circle Tarot features brilliant, realistic art and a totally Celtic Pagan orientation. Perfect for art collectors, Pagans, and people who already have experience with Tarot, its uniqueness is its high point and its challenge, as ...
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What Is Hypnosis?
Exactly what is hypnosis, or more accurately, self-hypnosis? Self-hypnosis is a self-induced, altered state of mental consciousness that allows you to give constructive suggestions directly to your subconscious mind. More simply put, you cause ...
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Did you know that certain homes can support and ignite affairs, divorce, being bullied at work, conflict with family members, lawsuits, and other very unpleasant and disrupting events? Feng Shui techniques can find these possible scenarios and cure them. Feng Shui dates back to Neolithic China, and the people of that area have relied on Feng... read this article
Use Venus to Make New Year's Resolutions That Stick
The Dead Are Watching
Brighten Your Ostara by Bringing Balance to Your Life
Creating a Plan for Spirit Communication: A Topic of Pagan Activism
The Goddess and the Priestess: The Archetype of the Powerful Woman Realized

Most recent posts:
Turn a Word into A Spread
Many times we ask questions of the tarot that only touch the surface of the true issue. Marcus and Tali give a technique that can help dig deeper and...

New Year's Resolutions By Venus Sign
Readers, please enjoy this guest blog post by Jessica Shepherd, author of The Love Alchemist's Notebook and the new Venus Signs. Many of us are...

Psychic Abilities: The Little Voice and the Light
Readers, please enjoy this guest blog post by Debra Robinson, author of A Haunted Life and The Dead Are Watching. I've had so many people over the...




Llewellyn's 2015 Witches' Calendar Llewellyn's 2015 Witches' Calendar
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Llewellyn's 2015 Magical Almanac Llewellyn's 2015 Magical Almanac
Practical Magic for Everyday Living

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Llewellyn's 2015 Astrological Pocket Planner Llewellyn's 2015 Astrological Pocket Planner
Daily Ephemeris & Aspectarian 2014-2016

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