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The Llewellyn Encyclopedia

Term: Subliminal Advertising

DEFINITIONS

Subliminal Advertising:

The idea that an advertising message presented to someone at a subliminal level will move them to action. Although the concept was popularized in books such as Vance Packard's The Hidden Persuaders (1957), the success of of such advertising is debatable.

The idea that subliminal advertising works was attributed to James Vicary (who coined the expression). Supposedly, he placed messages such as "Hungry? Eat Popcorn" for 1/3000 of a second at various times throughout a showing of the movie Picnic. Sales for popcorn supposedly went up almost 58%. Because of this, in 1974, the FCC banned subliminal advertising from radio and television.

Vicary eventually confessed that he had falsified the data from his experiments and some critics doubt that he had performed the tests at all. To this date, there is no evidence that such advertising works, but many people strongly believe in its efficacy.

Donald Michael Kraig


ARTICLES

Corto Maltese Tarot Review
Summary: The famous artwork of comic book luminary Hugo Pratt provides magnificent impressionistic watercolors. As an art deck it is a wonderful collection yielding feelings of travel, adventure, and romance in distant lands a century ago. The ...
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The Reality of Psychic Attack
In one sense, we are all victims of psychic attack. We’re psychically assaulted almost constantly by a world that has little respect for our precious selves and that seeks to influence and manipulate us in all kinds of ways, some of them potentially ...
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The Sacred Circle Tarot
Summary: The Sacred Circle Tarot features brilliant, realistic art and a totally Celtic Pagan orientation. Perfect for art collectors, Pagans, and people who already have experience with Tarot, its uniqueness is its high point and its challenge, as ...
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What Is Hypnosis?
Exactly what is hypnosis, or more accurately, self-hypnosis? Self-hypnosis is a self-induced, altered state of mental consciousness that allows you to give constructive suggestions directly to your subconscious mind. More simply put, you cause ...
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Do you recall the first time you cast a solitary spell? A real spell. Do you remember the moment when you took power into your own hands, lit flickering candles, burned tendrils of incense, called to the corners, created sacred space, and invoked your intention to manifest in the universe? It was memorable, wasn't it? Like a teenager fumbling... read this article
The Magical Use of Prayer Beads
The Future of Money Magic: What Do We Put Under the Candle When Our Currency Goes Digital?
Understanding the Moon Signs of Others
Express Yourself with an Herb Garden
Tarot As a Mirror

Most recent posts:
15 Best Tarot Cards for Spell Casting
Readers, please enjoy this guest blog post by Sasha Graham, author of Tarot Diva, 365 Tarot Spreads, and the new 365 Tarot Spells. Casting a spell...

Artist Kimberly Kincaid Has Passed
Today we sadly mark the passing of artist Kimberly Kincaid, who beautifully illustrated our 2016 Astrological Calendar. We are grateful to her life...

May Day Grounding Spell
The lovely and very wise Sasha Graham has a new book in her 365 series: 365 Tarot Spells: Creating the Magic in Each Day. You can find out...




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