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The Llewellyn Encyclopedia

Term: Subliminal Advertising

DEFINITIONS

Subliminal Advertising:

The idea that an advertising message presented to someone at a subliminal level will move them to action. Although the concept was popularized in books such as Vance Packard's The Hidden Persuaders (1957), the success of of such advertising is debatable.

The idea that subliminal advertising works was attributed to James Vicary (who coined the expression). Supposedly, he placed messages such as "Hungry? Eat Popcorn" for 1/3000 of a second at various times throughout a showing of the movie Picnic. Sales for popcorn supposedly went up almost 58%. Because of this, in 1974, the FCC banned subliminal advertising from radio and television.

Vicary eventually confessed that he had falsified the data from his experiments and some critics doubt that he had performed the tests at all. To this date, there is no evidence that such advertising works, but many people strongly believe in its efficacy.

Donald Michael Kraig


ARTICLES

Corto Maltese Tarot Review
Summary: The famous artwork of comic book luminary Hugo Pratt provides magnificent impressionistic watercolors. As an art deck it is a wonderful collection yielding feelings of travel, adventure, and romance in distant lands a century ago. The ...
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The Reality of Psychic Attack
In one sense, we are all victims of psychic attack. We’re psychically assaulted almost constantly by a world that has little respect for our precious selves and that seeks to influence and manipulate us in all kinds of ways, some of them potentially ...
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The Sacred Circle Tarot
Summary: The Sacred Circle Tarot features brilliant, realistic art and a totally Celtic Pagan orientation. Perfect for art collectors, Pagans, and people who already have experience with Tarot, its uniqueness is its high point and its challenge, as ...
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What Is Hypnosis?
Exactly what is hypnosis, or more accurately, self-hypnosis? Self-hypnosis is a self-induced, altered state of mental consciousness that allows you to give constructive suggestions directly to your subconscious mind. More simply put, you cause ...
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I've written a number of books for Llewellyn over the years—believe it or not, my upcoming release is number eight—but far and away the most popular one was my third, The Goddess Is in the Details. And I have to confess, it was my favorite too. (Shhh…don't tell the other books. They'll cry, and I'll have to give them each a... read this article
Tarot: Let's Talk About Strength
A Week of Psychic Development
The Magic of Stars
Hacking Life, the Universe, and Everything through Afro-Cuban Ifá, Santería’s High Priesthood
Choose Your Thoughts, Choose Your Life

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As we study the cards, we realize that each card has many meanings. A common question is “how do you know which meaning to use in a...

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The publishing industry has been changing for a long time now. Publishing can be a very slow behemoth, very conservative. So it was really refreshing...

The Five Minute Tarot
This weekend, at the North Star Tarot conference, Melani Weber presented a workshop. That workshop was the most fun I’d had in a very long time. And...




Llewellyn's 2015 Witches' Datebook Llewellyn's 2015 Witches' Datebook
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Herbs for Growing & Gathering, Cooking & Crafts, Health & Beauty, History, Myth & Lore

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