Llewellyn Worldwide, Ltd.
View your shopping cart Shopping Cart | My Account | Help | Become a Fan on Facebook Become a Fan | Follow Us on Twitter Follow Us | Watch Us on YouTube Watch Us | Subscribe to our RSS Feeds Subscribe
Browse ProductsAuthorsArticlesBlogsEncyclopediaNewslettersAffiliate ProgramContact UsBooksellers
Advanced Search
LLEWELLYN JOURNAL
Article Topics
List of Articles
RSS Data Feeds
Mission Statement
Use of Our Articles
Writers' Guidelines

Email Exclusives
Sign up to receive special offers and promotions from Llewellyn.

Get the Latest Issue of New Worlds

March/April 2015 Issue

New Worlds Catalog

Get the FREE app for your tablet and mobile device. Now available in the iTunes Store and the Google Play Store

Also available as a PDF File.

Click for more information about New Worlds or to receive issues via mail.


The Llewellyn Journal
Print this Article Print this Article

1943 Astrological Bulletina

This article was written on January 01, 1943 posted under Astrology

The Astrological Bulletina for Winter 1943. In our discussions about Llewellyn George's publication of this quarterly magazine – claimed as "The Oldest Astrological Magazine in the United States * Publishing Continuously Since 1908" – I've never found an answer to his naming it a "Bulletina" rather than a Bulletin. Had Llewellyn been located in southern California back in 1908 there might have been a reason to give it a Spanish language flavor – but that would not be true for Portland Oregon then or now.

The cover indicates that it was "A Magazine of Daily Counsel" for everybody, every day and included the Business, Political and Social quarterly outlook. The articles listed are exactly what we might hope to publish in an astrological magazine today – Horoscope of the United States: Important Events and Conditions affecting our Nation, Stars and the Studios, Electional Astrology: Selecting Auspicious Times for Important Matters, Market Outlook, and Indications of the War.

I've always wanted to publish a real astrology magazine that would focus first on "Tomorrow's News Today" and "Understanding Today's News for a Better Tomorrow."

Unfortunately, to do this right would require a really huge investment in an international staff of journalist/astrologers able to write understandable text for the average reader. In my experience, most astrologers want to write only for an astrological rather than a general audience, and are more interested in interpreting the past than they are the present.

Should any reader have several tens of millions of dollars to speculate on such a venture, do let me know. I emphasize that word, "speculate," for the obstacles to success for a genuine periodical such as this – in print and/on-line – are enormous and would require assembling an "infra-structure" of staff expert in the magazine business at all levels even before locating and training genuine journalist/astrologers and investigative reporters to staff offices in at least a dozen international offices. I think it would be enormous fun, and I believe it would be very valuable – but it be a challenge to become profitable.

This commentary was written by:
Carl Llewellyn Weschcke, Chairman, Llewellyn Worldwide, Ltd.

Please note that the use of Llewellyn Journal articles
is subject to certain Terms and Conditions

Demons, fairies, and saints—together? These are not three categories we think of together. In past eras, however, perceptions of the supernatural world were much more fluid. Magicians of the Renaissance would not be averse to calling upon whatever beings were available that could teach them secrets, acquire treasure, or gain the love of... read this article
5 Reasons to Combine Crystals, Oils, and Essences to Facilitate a Life Well Lived
May Bush and Wishing Tree Magick for Beltane
Improving Your Habits with Lunar Help
Dispelling the Superstition and Fear of Communicating with Our Loved Ones in Spirit
Everyday Witchcraft

Most recent posts:
Driving Our Own Bus Called "Life"
Readers, please enjoy this guest blog post by Kerry Nelson Selman, author of the new Crystal Resonance. Recently, as I was meeting and greeting...

The Secret in the 7 of Wands
Secrets of the Waite-Smith Tarot It is not often that book comes along that really changes the way we understand tarot. Marcus Katz and Tali...

May Wine with a Modern Twist
Readers, please enjoy this guest blog post by Melanie Marquis, author of The Witch's Bag of Tricks, A Witch's World of Magick, and the new...





Zeroboxer Zeroboxer
By: Fonda Lee
Price: $11.99 US,  $13.95 CAN
Evidence of Eternity Evidence of Eternity
Communicating with Spirits for Proof of the Afterlife

By: Mark Anthony
Price: $15.99 US,  $18.50 CAN
Secrets of the Waite-Smith Tarot Secrets of the Waite-Smith Tarot
The True Story of the World's Most Popular Tarot

By: Marcus Katz, Tali Goodwin
Price: $19.99 US,  $22.95 CAN
Journey of Souls Journey of Souls
Case Studies of Life Between Lives

By: Michael Newton
Price: $16.95 US,  $20.95 CAN
Dating Down Dating Down
By: Stefanie Lyons
Price: $9.99 US,  $11.50 CAN