Llewellyn Worldwide, Ltd.
View your shopping cart Shopping Cart | My Account | Help | Become a Fan on Facebook Become a Fan | Follow Us on Twitter Follow Us | Watch Us on YouTube Watch Us | Subscribe to our RSS Feeds Subscribe
Browse ProductsAuthorsArticlesBlogsEncyclopediaNewslettersAffiliate ProgramContact UsBooksellers
Advanced Search
LLEWELLYN JOURNAL
Article Topics
List of Articles
RSS Data Feeds
Mission Statement
Use of Our Articles
Writers' Guidelines

Email Exclusives
Sign up to receive special offers and promotions from Llewellyn.

Get the Latest Issue of New Worlds

July/August 2016 Issue

New Worlds Catalog

Get the FREE app for your tablet and mobile device. Now available in the iTunes Store and the Google Play Store

Also available as a PDF File.

Click for more information about New Worlds or to receive issues via mail.


The Llewellyn Journal
Print this Article Print this Article

1943 Astrological Bulletina

This article was written on January 01, 1943 posted under Astrology

The Astrological Bulletina for Winter 1943. In our discussions about Llewellyn George's publication of this quarterly magazine – claimed as "The Oldest Astrological Magazine in the United States * Publishing Continuously Since 1908" – I've never found an answer to his naming it a "Bulletina" rather than a Bulletin. Had Llewellyn been located in southern California back in 1908 there might have been a reason to give it a Spanish language flavor – but that would not be true for Portland Oregon then or now.

The cover indicates that it was "A Magazine of Daily Counsel" for everybody, every day and included the Business, Political and Social quarterly outlook. The articles listed are exactly what we might hope to publish in an astrological magazine today – Horoscope of the United States: Important Events and Conditions affecting our Nation, Stars and the Studios, Electional Astrology: Selecting Auspicious Times for Important Matters, Market Outlook, and Indications of the War.

I've always wanted to publish a real astrology magazine that would focus first on "Tomorrow's News Today" and "Understanding Today's News for a Better Tomorrow."

Unfortunately, to do this right would require a really huge investment in an international staff of journalist/astrologers able to write understandable text for the average reader. In my experience, most astrologers want to write only for an astrological rather than a general audience, and are more interested in interpreting the past than they are the present.

Should any reader have several tens of millions of dollars to speculate on such a venture, do let me know. I emphasize that word, "speculate," for the obstacles to success for a genuine periodical such as this – in print and/on-line – are enormous and would require assembling an "infra-structure" of staff expert in the magazine business at all levels even before locating and training genuine journalist/astrologers and investigative reporters to staff offices in at least a dozen international offices. I think it would be enormous fun, and I believe it would be very valuable – but it be a challenge to become profitable.

This commentary was written by:
Carl Llewellyn Weschcke, Chairman, Llewellyn Worldwide, Ltd.

Please note that the use of Llewellyn Journal articles
is subject to certain Terms and Conditions

"She is indeed more splendid than the sun, she outshines all the constellations; compared with light, she takes first place, for light must yield to night…" —The Book of Wisdom 7:29-30 When we speak of the darkness of our nature we immediately turn our mind towards the shadow of our being—that is, all those emotional states... read this article
The Bath of Self-Care
Protecting Yourself Against Demonic Entities
Seven Ways to Feed Your Witch Power
How to Survive Waking Up
Bring Your Tarot Readings to Life

Most recent posts:
Knowing Our Natural Feminine Confidence & Worth
Readers, please enjoy this guest blog post by Meghan Don, author of The New Divine Feminine. The most beautiful thing for the human being to know...

Modifying Tarot Spreads
Tarot Spreads: Layouts & Techniques to Empower Your Readings teaches a great deal about how spreads work, how they are designed, and how to...

Possession or "Possession Syndrome?"
Readers, please enjoy this guest blog post by Debi Chestnut, author of Stalking Shadows, How to Clear Your Home of Ghosts & Spirits, Is Your...





Llewellyn's 2017 Witches' Calendar Llewellyn's 2017 Witches' Calendar
By: Llewellyn
Price: $13.99 US,  $16.99 CAN
Llewellyn's 2017 Astrological Calendar Llewellyn's 2017 Astrological Calendar
84th Edition of the World's Best Known, Most Trusted Astrology Calendar

By: Llewellyn
Price: $14.99 US,  $18.99 CAN
Llewellyn's 2017 Witches' Datebook Llewellyn's 2017 Witches' Datebook
By: Llewellyn
Price: $11.99 US,  $14.99 CAN
Alchemy 1977 Gothic 2017 Calendar Alchemy 1977 Gothic 2017 Calendar
The Midnight Rose

By: Alchemy 1977
Price: $13.99 US,  $16.99 CAN
Llewellyn's Complete Book of Tarot Llewellyn's Complete Book of Tarot
A Comprehensive Guide

By: Anthony Louis
Price: $24.99 US,  $28.95 CAN