Llewellyn Worldwide, Ltd.
View your shopping cart Shopping Cart | My Account | Help | Become a Fan on Facebook Become a Fan | Follow Us on Twitter Follow Us | Watch Us on YouTube Watch Us | Subscribe to our RSS Feeds Subscribe
Browse ProductsAuthorsArticlesBlogsEncyclopediaNewslettersAffiliate ProgramContact UsBooksellers
Advanced Search
LLEWELLYN JOURNAL
Article Topics
List of Articles
RSS Data Feeds
Mission Statement
Use of Our Articles
Writers' Guidelines

Email Exclusives
Sign up to receive special offers and promotions from Llewellyn.

Get the Latest Issue of New Worlds

November/December 2014 Gift Guide Issue

New Worlds Catalog

Get the FREE app for your tablet and mobile device. Now available in the iTunes Store and the Google Play Store

Also available as a PDF File.

Click for more information about New Worlds or to receive issues via mail.


The Llewellyn Journal
Print this Article Print this Article

1951 Fate Magazine

This article was written on October 01, 1951 posted under

FATE magazine for October 1951. Llewellyn did not own Fate Magazine back in 1951, and – as most readers probably know – does not own it now. We did publish it for several years, and then sold it into the able hands of Phyllis Galde and David Godwin who had been its editors. I loved FATE, but the magazine business underwent enormous stress and change after the "Dot.Com" boom and bust of the 1990's, and we felt it necessary to "put all our eggs into one basket" – the all important publishing of New Age/Mind, Body, Spirit books.

There's a vast different between book and magazine publishing. Magazines are mostly dependent on the sale of advertising space, and advertisers are both fickle and dependent on economies of reaching targeted audiences most responsive to their product. It requires a careful program of planning editorial content and finding advertisers selling products appropriate to the content. Take a look at the cover. The lead article is on the Riddle of the Sphinx. Maybe in October 1951 you could have found one book publisher with a new book on the Sphinx, and perhaps a travel agency sponsoring tours in Egypt, and it does seem to my aging memory that there may have been an exotic perfume named Sphinx, but I think I've said enough to show the challenges. Of course there was more than the mysterious Sphinx – whose mysteries seem only to increase with passing years – in this issue and lots of regular features to challenge the interests of intelligent readers and provide opportunities for advertisers, but it's a tough business.

Of course, the market today for Paranormal interests is very strong – but most people will find their content on cable television and the Internet. There are a good many books in the subject area as well, and Galde Press is managing Fate Magazine expertly. It remains the premier publication for "True Stories of the Strange, the Unusual, the Unknown."

This commentary was written by:
Carl Llewellyn Weschcke, Chairman, Llewellyn Worldwide, Ltd.

Please note that the use of Llewellyn Journal articles
is subject to certain Terms and Conditions

For many of us, travel is the spice of life. The comfort and security of home are important, but the unfamiliar stirs the soul. Travel in the physical world offers insight, freedom, and expansion. Travel within—the journey of the spirit—provides the same, especially when exploring past lives. Think about it. Whether you travel without or... read this article
Saved By the Goddess
Esoteric Freemasonry: The Hidden Side of the Pyramid
Guided In Spirit
Empathy as a Spiritual Power: What Type of Empath Are You?
How to Capture Evidence of a Ghost

Most recent posts:
6 Feet of Snow?? Predicting the Weather with Astrology
Winter hasn't even begun, and already Mother Nature has been pummeling most of the United States with unseasonable cold and early snow storms. As...

When Judgement Calls
The Judgement card is a dramatic one, calling us to new life. It is not, as its name implies, about judgement, not exactly. When we hear the call...

A Useful Yes/No Spread
Many readers do not care for yes/no questions because they feel they are not useful and are not empowering. However, I have found one that is very...





Llewellyn's 2015 Astrological Calendar Llewellyn's 2015 Astrological Calendar
82nd Edition of the World's Best Known, Most Trusted Astrology Calendar

By: Llewellyn
Price: $14.99 US,  $16.99 CAN
$11.99 US,  $13.59 CAN On Sale!
Llewellyn's 2015 Witches' Datebook Llewellyn's 2015 Witches' Datebook
By: Llewellyn
Price: $10.99 US,  $12.50 CAN
$8.79 US,  $10.00 CAN On Sale!
Llewellyn's 2015 Daily Planetary Guide Llewellyn's 2015 Daily Planetary Guide
Complete Astrology At-A-Glance

By: Llewellyn
Price: $12.99 US,  $14.95 CAN
$10.39 US,  $11.96 CAN On Sale!
Llewellyn's 2015 Witches' Calendar Llewellyn's 2015 Witches' Calendar
By: Llewellyn
Price: $13.99 US,  $15.95 CAN
$11.19 US,  $12.76 CAN On Sale!
Llewellyn's 2015 Moon Sign Book Llewellyn's 2015 Moon Sign Book
Conscious Living by the Cycles of the Moon

By: Llewellyn
Price: $11.99 US,  $13.95 CAN
$9.59 US,  $11.16 CAN On Sale!