Llewellyn Worldwide, Ltd.
View your shopping cart Shopping Cart | My Account | Help | Become a Fan on Facebook Become a Fan | Follow Us on Twitter Follow Us | Watch Us on YouTube Watch Us | Subscribe to our RSS Feeds Subscribe
Browse ProductsAuthorsArticlesBlogsEncyclopediaNewslettersAffiliate ProgramContact UsBooksellers
Advanced Search
LLEWELLYN JOURNAL
Article Topics
List of Articles
RSS Data Feeds
Mission Statement
Use of Our Articles
Writers' Guidelines

Email Exclusives
Sign up to receive special offers and promotions from Llewellyn.

Get the Latest Issue of New Worlds

July/August 2014 Issue

New Worlds Catalog

Get the FREE app for your tablet and mobile device. Now available in the iTunes Store and the Google Play Store

Also available as a PDF File.

Click for more information about New Worlds or to receive issues via mail.


The Llewellyn Journal
Print this Article Print this Article

1930 Astrological Bulletina

This article was written on January 01, 1930 posted under Astrology

The 1930 Astrological Bulletina: An Every Day Counselor – for Scorpio, covering October, November, December. This particular product wasn’t quite a magazine, nor quite a regular annual, and not quite a standard ‘sun-sign’ forecast.

There were three areas of astrological publishing prior to the Computer and Internet era: 1) Books – usually on the more advanced aspects of astrology and good textbooks, like Llewellyn’s A to Z; 2) Annuals – including Llewellyn’s Astrological Calendar, Moon Sign Book, and Daily Planetary Guide, and sun-sign forecasts like Llewellyn’s Sun Sign Book and the various mass-market (pocket and purse sized) single sun sign products; and 3) astrological magazines.

Books, of course, have remained our specialty and our opportunity to serve the community of serious astrologers.

Sun-Sign Forecasts were one of the most profitable areas, until recent years. We published a particularly attractive product line for several years – Llewellyn Personal Guides, 12 books annually, one for each sign. I even did an hour-long promotional appearance on the big national TV Donahue show that was the 1970’s equivalent of Oprah, but it was tough to compete with the then better establish Sydney Omarr line.

Llewellyn has tried magazine publishing over the years, including a 1950’s modern version of The Astrological Bulletina edited by Sydney Omarr and then in the 1970’s the very respected Astrology Now edited by Noel Tyl. We also published other magazines, including New Dimensions edited by Basil Wilby (better known as Gareth Knight), MinuteScope edited by myself, the very respected Gnostica edited by Isaac Bonewits, New Times – now New Worlds edited by Anna Levine, and FATE, then edited by Donald Michael Kraig, which we purchased from the Fuller family and later sold to the current owner, Phyllis Galde. We never quite made it with magazine publishing – which is vastly different from the book world in that the income comes from selling advertising space, and success in selling advertising space is dependent on ‘circulation’ numbers often driven by the sweepstakes offers of Publishers Clearing House and other vendors.

Now, of course, lots of the content for both the Sun Sign forecast products and popular magazines is found on the Internet for FREE, and that’s hard to compete with. Still, magazine publishing is fun, and nothing quite serves particular special-interest communities quite as well.

The Astrological Bulletina had several incarnations, but never quite made it. It’s my firm belief that one is either a book publisher or a magazine publisher. Annuals are more like books than magazines and have always been part of the Llewellyn persona.

This commentary was written by:
Carl Llewellyn Weschcke, Chairman, Llewellyn Worldwide, Ltd.

Please note that the use of Llewellyn Journal articles
is subject to certain Terms and Conditions

For thousands of years, people have used a wide variety of different ways to communicate with angels. Meditation, visualization, dowsing, crystals, prayers, and rituals are just some of the methods that have stood the test of time and are still used today. In recent years, angel cards have helped many people make contact with the angelic... read this article
Tarot: Group Dynamics Spread
Evolutionary Astrology: What the Moon's Nodes Mean in Your Chart
10 Creepy, Haunted Objects with a Hidden Past
Samhain Grave Minding Ritual
The Evolving Soul and Your Life Purpose: Connecting the Dots of Past Lives

Most recent posts:
A "Thank You" to BKS Iyengar
BKS Iyengar passed away today. In the midst of a frantic morning I heard the news and suddenly paused, realizing the great impact one person can...

Lucky in Lenormand
Rana George’s The Essential Lenormand is quickly gaining a reputation for being a very approachable guide to this fascinating system. Her decades...

Does the Old Magick Reject Psychology?
Readers, please enjoy this guest blog post by Aaron Leitch, author of several books, including Secrets of the Magickal Grimoires, The Angelical...





Easy Tarot Reading Easy Tarot Reading
The Process Revealed in Ten True Readings

By: Josephine Ellershaw
Price: $14.95 US,  $16.95 CAN
Llewellyn's 2015 Astrological Calendar Llewellyn's 2015 Astrological Calendar
82nd Edition of the World's Best Known, Most Trusted Astrology Calendar

By: Llewellyn
Price: $14.99 US,  $16.99 CAN
You Are the Answer You Are the Answer
Discovering and Fulfilling Your Soul's Purpose

By: Michael J Tamura
Price: $16.95 US,  $19.50 CAN
Dream Sight Dream Sight
A Dictionary and Guide for Interpreting Any Dream

By: Michael Lennox
Price: $19.95 US,  $22.95 CAN
Llewellyn's 2015 Witches' Datebook Llewellyn's 2015 Witches' Datebook
By: Llewellyn
Price: $10.99 US,  $12.50 CAN